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Branding · LYK Concept

Creation and development of a clothing brand

Role

Graphic Designer

Tools

Illustrator, Photoshop, After Effects, Lightroom 

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"LYK" was an idea I had carried with me for years, finally brought to life in my final year at university when I had the opportunity to develop it fully. As a personal project, I took charge of every aspect—from initial research and concept exploration to the design and production of the clothing.
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